How do I add a voiceover to a real estate listing video?
Write a short script that follows the order of your footage, paste it into Speechma, choose a voice and download the MP3. In your editor (iMovie, CapCut, Canva or Premiere Pro), place the narration first and trim each room’s clip to the sentence that describes it. Export, then upload to YouTube, your brokerage site, social media or anywhere your MLS allows a virtual tour link.
A narrated tour tells buyers what photos cannot: the updated roof, the quiet cul-de-sac, the five-minute walk to the elementary school. A consistent voice across all your listings also makes your marketing look like a team effort, even if you are a solo agent.
Listing video script template (about 75 seconds)
Replace the bracketed details. Keep it factual: describe features, not people, and avoid words that could suggest who “should” live there.
Welcome to [1428 Maple Grove Drive], a [four-bedroom, three-bath] home in the heart of [Cedar Park].
Step inside, and the open floor plan connects the living room, dining area and kitchen; perfect for hosting. The kitchen was updated in [twenty twenty-three], with quartz counters, a large island and stainless steel appliances.
Upstairs, the primary suite has a walk-in closet and a spa-style bathroom with a double vanity. Three more bedrooms give you room for an office, guests or a home gym.
Out back, there’s a covered patio and a fenced yard with mature oak trees. The roof and HVAC system are both [less than five years old].
You’re minutes from [shopping, parks and major commuter routes]. Offered at [five hundred forty-nine thousand dollars]. Call [Jessica Reyes with Hill Country Realty] to schedule your private showing.
Short social version (20 seconds): “Just listed in [Cedar Park]: four bedrooms, an updated kitchen and a shaded backyard under the oaks. Open house this Saturday from one to four. Link in bio for the full tour.”
Which voice fits which property?
| Property or video | Voice style | Pace and tone |
|---|---|---|
| Starter homes and condos | Friendly, upbeat American voice | Normal speed; welcoming |
| Luxury estates | Smooth, low and refined voice (US or British) | Slow; leave pauses for drone shots |
| Commercial and office space | Clear, businesslike voice | Normal speed; lead with square footage and location |
| Vacation rentals | Relaxed, warm voice | Slightly slow; paint the experience |
| Agent intro or brand video | Your own voice via cloning, or a confident narrator | Conversational |
| Spanish-speaking buyers | US Spanish or Mexican Spanish voice | Separate Spanish version of the tour |
For a premium feel on luxury tours, try the documentary or narrator styles in the Voice styles filter (up to 1,000 characters per clip).
Step by step: narrated listing tour
- Shot list firstFilm or gather clips in walkthrough order: exterior, entry, living, kitchen, bedrooms, baths, backyard, neighborhood.
- Write one or two sentences per roomMatch the script to the shot list. Spell out prices, years and addresses the way you would say them.
- Generate the voiceoverChoose a voice, set speed slightly slower than normal, enter the 5-digit code and download the MP3.
- Edit to the narrationPlace the voice on the timeline and trim each room’s clip to its sentence. Add soft background music and your logo and contact card at the end.
- Publish everywhereUpload to YouTube (unlisted or public) for a shareable link, post a vertical cut to Instagram Reels and Facebook, and add the link to your listing where your MLS permits.
Dos and don’ts for real estate voiceovers
- Do describe the property, not the ideal buyer. Phrases like “perfect for young families” can raise fair housing concerns; “three bedrooms near two parks” is safer and clearer.
- Do double-check every number: square footage, lot size, price and school names.
- Do say your name and brokerage clearly at the end, and follow your state’s advertising disclosure rules.
- Don’t overhype. “Stunning” and “breathtaking” in every sentence sound fake; specifics sell.
- Don’t rush the drone shots. Leave a sentence-length pause so buyers can take in the view.
- Do add quiet music from the royalty-free music generator so the tour does not feel empty.
For brokerages and listing platforms
Teams producing a tour for every new listing can work without captcha or ads on SpeechmaPRO.com. If you run a listing or video platform and want automatic narration for every property, the Speechma API starts from $9/month.
Frequently asked questions
Is the real estate video voiceover free?
Can I use the AI voice in listing marketing?
How long should a listing video voiceover be?
Can I narrate in my own voice without recording each listing?
Can I make a Spanish version of the tour?
Make better voiceovers, faster
- New voices and features the day they launch
- Script templates and tricks that make AI voices sound human
- Creator stories, community picks and early access
